Step by Step Guide to SEO

Step by Step Guide to SEO

Learning SEO is a great way to drive more traffic to your site. However, many people shy away from SEO as it often seems complicated.
Lucky for you, you’ve found the right post. Here you will learn everything you need to about SEO to help you progress from a novice to a pro.
Let’s begin, shall we?

Understanding SEO

Before we can even start understanding how to use SEO, it is crucial that you first learn what SEO really is.
SEO is all about making your site more visible on search engines. Some of the activities involved in SEO include optimizing content, technical planning, and conducting marketing strategies.
With that information in mind, you are able to progress in your SEO journey. There is no magic formula and it’s all about becoming good at high-impact activities and that direct the most traffic.

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Tips and Tricks for Stay-at-Home Moms That Want to Launch a Business

Tips and Tricks for Stay-at-Home Moms That Want to Launch a Business

For many stay-at-home moms, the idea of starting a business seems like a perfect fit. It allows you to generate income while maintaining flexibility, ensuring you can be there for your children.

While launching a company can be a challenge, choosing the right strategy helps. If you aren’t sure how to get the ball rolling, here are some tips and tricks for stay-at-home moms that want to launch a business.

Choosing the Right Business Model

One of the first steps you’ll need to take as a mompreneur is choosing a business model. The structure you go with matters significantly. While setting up a sole proprietorship is usually the easiest way to begin, it isn’t always ideal.

When you prepare to launch, consider forming an LLC to reduce liability, capture tax advantages, maintain flexibility, and reduce paperwork. After reviewing regulations in your state – as they do vary by location – you can avoid hefty lawyer fees by either filing on your own or using a formation service like ZenBusiness.

Balancing Your Business and Childcare Responsibilities

Working at home with kids isn’t always easy. Since you need to balance your business with your childcare responsibilities, using the right approach is essential. If your child is younger, you may be able to set up a place space near your workstation. For example, a playpen near a desk can let you engage with your child between completing work tasks. You could use a similar approach with school-aged children. Place their homework area close to your workspace. That way, you can be together while you each focus on your tasks.

For detail-oriented work, you may need to make arrangements with your spouse or an older child. Ask that they keep an eye on your younger children while you work for a short period, preferably from a home office that can limit distractions. You could also wait until any kids that need more attention are put to bed for the night. While it could mean handling business responsibilities in the evenings or at night, it ensures you can work peacefully while your children receive the care they need.

If your present home is unable to accommodate the space requirements for both work and family, it may be high time to consider a new home. You will find that renting in Fort Worth is fairly straightforward with reasonable rental rates and large inventory. Take a moment to assess your needs (e.g., number of rooms, neighborhood, etc.) and start your search with them in mind, but do be prepared to make compromises, as well.

Make Use of Free Online Tools and Resources

During the early days of your business, finding ways to reduce costs is essential. By taking advantage of free online tools and resources, you can get great solutions at the perfect price.

Exactly what you’ll need can depend on your business type and goals. If you aren’t sure where to begin, here is a quick list of some options that cover a variety of categories:

Also, don’t overlook the Adobe PDF to Word converter. It’s an easy way to adjust your files, making it an asset. Finally, take steps to establish your business’s online presence. Find out how Blu Dragonfly can assist you.

Plan for the Future

As you get your business moving, you want to remain forward-focused. Along with pursuing your primary goals, you need to consider which skills might serve you well down the line. Then, make a plan to acquire them.

For example, consider setting yourself up for long-term success by heading back to school to get an advanced degree. Online MBA programs give you enough flexibility to maintain school-work-life balance while honing your skills in areas like strategic planning, corporate finance, marketing, and human capital management, making it potentially an excellent fit.

You may also want to join local small business organizations. Along with creating networking opportunities, you’ll likely receive guidance from seasoned entrepreneurs that can help you excel. Many organizations host skill-building workshops, ensuring you can learn what you need to know to make your company a success.

How Women Are Battling The Pandemic

How Women Are Battling The Pandemic

The pandemic has been hard on everyone, but women have been disproportionately impacted. Those who are out of work or stay-at-home moms may be looking for an opportunity to earn an income in an online capacity. Fortunately, there are a number of opportunities available. If launching your own business is part of the plan, Blu Dragonfly is the go-to resource for creating a memorable brand that helps you grow your business.

Do What You Know
Many professional women find consulting work is easy to do on a virtual basis. For example, whether you’re an accountant, a customer service representative, a personal coach, or a marketing guru, these are jobs you can often do from the comfort of your own home. Reach out to your existing networks and start making connections via places like LinkedIn, your local chambers of commerce, or Rotary clubs. Let previous colleagues and supervisors know you’re in the market for this type of work and ask for referrals.

Remote Work Opportunities
Many companies have found that a physical space is not necessary in an increasingly online world. As such, many employment job boards offer a variety of remote work options. According to CNBC, while all jobs can’t be done this way, there are many that can. Freelance writing, public relations, tutoring, and even some types of healthcare can be done on a remote basis. If you look for these types of roles, make sure you understand if you’re working as a freelancer or independent contractor, or if you will, in fact, be a full-time employee of the company.

Monetize A Hobby
If you’re an artistic or creative person, there are a number of opportunities to sell your work online. Painters, jewelry makers, clothing designers, and high-level crafters can create a viable income selling on sites like Etsy and Artfire. You can do custom orders, have a storefront where people buy your finished goods, or even put items up for bid on a site like eBay. According to Gathering Dreams, while so much in the world is mass-produced, many people appreciate bespoke one-of-a-kind items, and you may be able to charge top dollar.

Start A Business
After working in an online world, you may find you’re interested in pursuing your own small business opportunity. Once you get your business established, up and running, marketing it will be important to help you stand out. If you’re adding images to your company’s marketing materials or you’re working with a website creator or graphic designer, you may need to compress JPEG files to make them easier to mail. Sometimes this reduces the quality of your images, so consider a tool that allows you to convert JPG to PDF. You can add multiple JPEGs to a PDF so you don’t have to email numerous images.

Implement Self Care Measures
Women are often expected to “do it all,” and the pandemic has been no exception. Whether you’re working in an office or running a small business from home, build in time for self-care. Set regular start and stop times for work, meal prep so you can eat healthier, schedule regular time for exercise so you can sleep better, and do something every day just for you. Whether that’s a 15-minute meditation, a cup of exceptional coffee, or a lunch with friends, allocate “you” time to recharge and revive.

While the pandemic has been difficult for many people, women, in particular, seem to have shouldered the biggest burdens. From teaching kids at home to household responsibilities and work, women are wise to position themselves with numerous viable earning streams. Online could be the way to go.

Blu Dragonfly is a digital creative agency in the Dallas Ft. Worth area that builds brands for business owners looking to take their business to the next level. Visit the site to learn more or reach out for a consultation.

By: Sarah Bull

Psychological Strategies for Effective Marketing

Psychological Strategies for Effective Marketing

Understanding the psychology behind which customers make buying decisions can give you a great edge over your competition. You can then use consumer psychology to promote your brand and to increase conversions.

By knowing what goes through the mind of customers through different buying stages, you can anticipate their behavior and provide them with what they need. This in turn can go a long way towards building your brand and securing loyal customers.

Let’s take a closer look at 6 psychological strategies to boost your sales.

The likelihood of impulse purchases

We have all been there where we’ve convinced ourselves that there will be no more unplanned spending only to see something that we liked and completely neglected our resolutions. We went ahead and bought that item.

Businesses can take advantage of the obsessive-compulsive behavior in humans to increase sales by promoting impulse buying.

For instance, one clever way you do this is to use the word “now” in your advertisement. This creates urgency in the minds of the potential customers and causes them to think that if they do not act now they will miss out on any deals.

Asking for small requests

Keep in mind here that we are focusing on asking customers for a small request. The importance of this is that if customers agree to do something small for the business, they are more likely to agree to something else.

This is called the “foot in the door technique”.

By asking potential customers to sign up for a new trial, or for an email request, they are more likely to agree to a larger request such as making a purchase.

Look at it this way… instead of going from step 1 to step 10, you take the customer through the various small steps until they finally purchase your products.

And after all, there are 5 steps to making a purchase. These are recognition, information search, alternative evaluation, purchase, and post-purchase evaluation

Visually stimulating marketing

Naturally, our brains are better able to process video as compared to texts. This is not surprising in this age of social media as research has shown that posts that include video are 650% times more likely to result in reader engagement than those that only have text.

Secondly, it is important to understand how the different colors affect the human psyche and ultimately buying decisions. Colors play a significant role in impulse decisions and purchases so including the right colors in your products can make all the difference.

Another way to use visually stimulating marketing is by the use of language. Savvy marketers will use words such as guaranteed, 100% original, certified, loyal and authentic in their ads. This immediately causes a sense of trust and can prompt choppers to make impulse decisions.

Evoke emotions the right emotions your customers

Humans react strongly to feelings such as joy, sadness, and excitement. The clever marketer can use this to their advantage by crafting ads that stimulate such strong emotions in favor of the business.

This can result in impulsive purchasing.

Secondly, self-esteem is important to everyone. By boosting people’s self-esteem, you can increase sales and promote impulse buying. For instance, marketers can help customers feel worthy and important. One easy way you can do this is to promote memberships and then offer privileges to members.

Final word

Marketing is all about understanding customer psychology and what drives them to make purchases. The savvy marketer can then use this information to trigger impulse buying. Done the right way, it can greatly increase sales and conversions and improve the bottom line.

Top 6 Expert Tips to Sell Like a Pro

Top 6 Expert Tips to Sell Like a Pro

Read this article to learn six proven techniques that’ll turn you into a better representative of your product!

How to sell like a pro and make the customer crave your product?

Every entrepreneur’s asking that question…

In its pursuit, some may even spend big bucks on the marketing seminars that’d ‘guarantee’ that you’d be raking in loads of money once you took the program.

But, absolutely NOTHING comes after…

Because you see, it’s more of a scam these days – not everyone is Tony Robbins or Brian Tracey! 

But, don’t lose heart.

The SIX tips below have been taken from the works of the finest marketing experts in the US.

And if you read and follow the advice, you’d probably be training others in selling very soon. Sounds good?

Read on then…

 

1) Confidence, the First Thing!

CONFIDENCE…

That’s one thing that can help immensely not just in selling better but in every area of your life.

A recent study showed that  85% of the world’s population has low self-esteem!

That’s almost everyone, right?

And that’s the reason why people get attracted and influenced by confident people so easily.

So, work on your confidence. 

Read books, attend public speaking workshops, practice selling, do some mind training like NLP or Hypnosis. 

This one quality of confidence will change the course of your business for sure…

 

2) More Listening to Less Talk

OK, so you’ve heard that phrase about fifty thousand times but let’s just look at it once more…

The thing is most salesmen are too indifferent to what customers have got to say even though they pretend they’re listening.

Most customers can sense that apathy. And it gets to them…

The tip is: put your selling agenda aside and listen with your heart. Don’t force yourself, just be all ears.

Developing listening skills will help you a lot in selling, just try it!

 

3) Target the Right People

Novice entrepreneurs often make the mistake of approaching the wrong group of people for selling their products.

So narrow down on your potential customers on the basis of age, locality, sex, and so on.

This segmentation will increase your sales potential many times.

The more specific your targets are the more you’ll be on the winning side… 

 

4) Be Honest, Don’t Tell Fibs…

Many, entrepreneurs and salesmen feel desperate to sell their stuff and in that desperation, they very often take to lying.

Lying does you a bad turn both in the short and long terms, first thing. 

Second, lying can take away your ability to present your products well as they are.

Also, lying sellers get a bad reputation quickly which is enough to ruin your career forever.

So, lying is something that you should ALWAYS avoid in business selling (and, obviously, elsewhere also). 

Practice honesty and truth in selling because honesty does hit the right chord always even if it looks like a bad idea at first.

 

5) Better Personal Presentation

Matters a lot…

The way you look, the way you talk, and the way you walk, everything counts in selling.

A well-dressed, well-spoken, gentleman kind of entrepreneur will always take the cake in salesmanship.

Call it superficiality or anything but that’s how people think.

So, you’d better work on the presentation because optics matter more than you think!

 

6) Understand Your Customers

Just because this point comes in last does not mean it’s any less important.

In fact, it’s the most important.

Because if you know your customers, you’ll be more confident, more focused, and better up for success.

So, to sum it up, study your market and know your customers inside out. 

Just try it. It’s going to work like magic for you!