Generating Revenue Is The People Business

If your company is in the “people” business, focusing on building and maintaining strong relationships with customers, clients, and partners is crucial. Here’s how you can adapt the daily, weekly, and monthly activities to fit the nature of your business:


Personalized Communication: Send personalized emails to clients or customers, addressing their needs and concerns. Make them feel valued and appreciated.

Networking: Reach out to potential clients or partners via email to initiate conversations and build relationships. Offer value or insights relevant to their needs or interests.

Feedback Management: Monitor and respond to customer feedback received through email promptly. Address any issues raised and express gratitude for positive feedback.

Employee Engagement: Communicate with your team members via email to keep them motivated, informed, and aligned with the company’s goals and values.

Client Follow-Up: Follow up on previous email communications with clients to ensure their needs are being met and to explore opportunities for further collaboration or business.


Client Check-Ins: Schedule regular check-in emails with clients to review progress, address any concerns, and offer support or guidance as needed.

Employee Updates: Send out weekly email updates to your team, highlighting key achievements, upcoming projects, and any important company news or announcements.

Content Sharing: Share relevant industry insights, articles, or resources with your email subscribers to provide value and position your company as a trusted source of expertise.

Networking Follow-Up: Follow up on networking emails sent earlier in the week to nurture relationships and explore potential opportunities for collaboration or partnershi

Customer Satisfaction Surveys: Send out customer satisfaction surveys via email to gather feedback and insights into the customer experience. Use this information to identify areas for improvement.


Client Reviews: Conduct monthly reviews with key clients via email to assess their satisfaction with your services and identify opportunities for improvement or expansion.

Newsletter or Updates: Send out a monthly newsletter or update email to your subscribers, highlighting recent achievements, upcoming events, and valuable content or resources.

Strategic Planning: Use email to communicate strategic initiatives, goals, and objectives for the upcoming month with your team members, ensuring everyone is aligned and focused on common objectives.

Referral Requests: Encourage satisfied clients to refer their friends or colleagues via email, offering incentives or rewards for successful referrals.

Performance Analysis: Analyze email marketing performance metrics such as open rates, click-through rates, and conversions to evaluate the effectiveness of your email campaigns and make data-driven adjustments as needed.

In the “people” business, building and nurturing relationships through effective email communication is essential for driving customer satisfaction, loyalty, and ultimately, revenue generation.

Article by: Mark Hollingshead /