Generating Revenue Activities

Generating Revenue Activities

Generating revenue for a company requires consistent effort and a well-defined process. Here’s a general outline of what companies should be doing daily, weekly, and monthly:

Daily:

Customer Engagement: Interact with customers through various channels like social media, email, and phone calls. Engage with their feedback, answer their questions, and address their concerns promptly.

Lead Generation: Continuously generate leads through various marketing efforts such as content marketing, social media advertising, and search engine optimization (SEO).

Sales Calls and Meetings: Schedule and conduct sales calls or meetings with potential clients to pitch your products or services, understand their needs, and offer solutions.

Follow-Up: Follow up on leads and sales inquiries to keep the conversation going and move prospects further down the sales funnel.

Networking: Network with potential clients, partners, and industry professionals both online and offline to build relationships and create opportunities for collaboration and business growth.

Weekly:

Sales Review Meetings: Hold weekly meetings to review sales performance, discuss challenges, and strategize on how to improve sales processes and achieve revenue targets.

Marketing Campaign Review: Review the performance of ongoing marketing campaigns, analyze metrics such as conversion rates and return on investment (ROI), and make necessary adjustments to optimize results.

Pipeline Management: Review and update the sales pipeline to ensure that leads are being properly nurtured and progressed through the sales process.

Training and Development: Provide training and development opportunities for sales and marketing teams to enhance their skills and keep them updated on industry trends and best practices.

Customer Feedback Analysis: Analyze customer feedback collected throughout the week to identify areas for improvement in products, services, or customer experience.

Monthly:

Financial Review: Conduct a thorough review of financial performance, including revenue, expenses, and profit margins. Identify any areas of concern and develop strategies to improve financial health.

Strategic Planning: Set goals and objectives for the upcoming month, quarter, and year based on the company’s long-term vision and market conditions. Develop strategies and action plans to achieve these goals.

Marketing Strategy Review: Review the effectiveness of overall marketing strategies and campaigns over the past month. Identify successful tactics and areas for improvement, and adjust the marketing plan accordingly.

Sales Forecasting: Forecast sales for the upcoming month based on current pipeline, market trends, and historical data. Adjust sales targets and strategies as needed to meet revenue goals.

Customer Retention: Assess customer retention rates and develop strategies to improve customer satisfaction and loyalty. This may involve implementing loyalty programs, conducting customer surveys, or enhancing customer support services.

Generating Revenue Activities

Generating Revenue Is The People Business

If your company is in the “people” business, focusing on building and maintaining strong relationships with customers, clients, and partners is crucial. Here’s how you can adapt the daily, weekly, and monthly activities to fit the nature of your business:

Daily:

Personalized Communication: Send personalized emails to clients or customers, addressing their needs and concerns. Make them feel valued and appreciated.

Networking: Reach out to potential clients or partners via email to initiate conversations and build relationships. Offer value or insights relevant to their needs or interests.

Feedback Management: Monitor and respond to customer feedback received through email promptly. Address any issues raised and express gratitude for positive feedback.

Employee Engagement: Communicate with your team members via email to keep them motivated, informed, and aligned with the company’s goals and values.

Client Follow-Up: Follow up on previous email communications with clients to ensure their needs are being met and to explore opportunities for further collaboration or business.

Weekly:

Client Check-Ins: Schedule regular check-in emails with clients to review progress, address any concerns, and offer support or guidance as needed.

Employee Updates: Send out weekly email updates to your team, highlighting key achievements, upcoming projects, and any important company news or announcements.

Content Sharing: Share relevant industry insights, articles, or resources with your email subscribers to provide value and position your company as a trusted source of expertise.

Networking Follow-Up: Follow up on networking emails sent earlier in the week to nurture relationships and explore potential opportunities for collaboration or partnershi

Customer Satisfaction Surveys: Send out customer satisfaction surveys via email to gather feedback and insights into the customer experience. Use this information to identify areas for improvement.

Monthly:

Client Reviews: Conduct monthly reviews with key clients via email to assess their satisfaction with your services and identify opportunities for improvement or expansion.

Newsletter or Updates: Send out a monthly newsletter or update email to your subscribers, highlighting recent achievements, upcoming events, and valuable content or resources.

Strategic Planning: Use email to communicate strategic initiatives, goals, and objectives for the upcoming month with your team members, ensuring everyone is aligned and focused on common objectives.

Referral Requests: Encourage satisfied clients to refer their friends or colleagues via email, offering incentives or rewards for successful referrals.

Performance Analysis: Analyze email marketing performance metrics such as open rates, click-through rates, and conversions to evaluate the effectiveness of your email campaigns and make data-driven adjustments as needed.

In the “people” business, building and nurturing relationships through effective email communication is essential for driving customer satisfaction, loyalty, and ultimately, revenue generation.

Article by: Mark Hollingshead / mthollingshead@deltapointpartners.com

Why Your Business Needs a Brand Manager

Why Your Business Needs a Brand Manager

Shopping today is more accessible, convenient, and speedy than ever before, thanks to increasingly innovative online and in-person channels. But with brands saturating every space—from billboards to social media—how do you ensure that you stand out? The key is branding, or the distinct identity of your business.

Statistics find that having a consistent brand identity can increase revenue by up to 23% and that 55% of customers are more likely to buy a product if they love a brand’s story. While these benefits are substantial, fostering your brand image requires highly specialized skills. And to harness these, your business needs to partner with an experienced brand manager.

What does a brand manager do?

A brand manager is crucial for every business since they ensure that all your products or services follow a running theme and identity that resonates with and appeals to your customers. The brand manager’s responsibilities include monitoring marketing trends and being vigilant about other competitor products in the marketplace. They develop, implement, and execute marketing initiatives and activities and coordinate with clients, senior management, and junior marketers to oversee all branding-related operations. A skilled brand manager can help you create a strong and consistent brand that solidifies your business’s identity in consumers’ consciousness.

Why is a brand manager vital for your company?

They can streamline branding operations

Branding is more complex than marketing individual projects. Ultimately, every effort should cohere with your brand identity—from the conceptualization of products and services to its execution and marketing. To illustrate, Coca-Cola has cemented its brand in public consciousness worldwide by contextualizing promotions in the regions they’re aired to resonate with the target market. However, an initiative like this requires strong collaboration throughout the company to ensure cohesion. A brand manager can be crucial since they direct the visual and messaging guidelines and facilitate inter-department collaboration. This streamlines branding operations so they all work toward a consistent brand identity.

They set your brand apart from the competition

An experienced brand manager knows which aspects of your product can appeal to customers owing to up-to-date insights on industry trends. As such, they can highlight unique and positive features that emphasize your band’s selling points and make it stand out. You can see this in Apple’s marketing: the tech giant specifically highlights the privacy features of its voice assistant, Siri, to set it apart from competitor brands that sell consumer data to improve algorithms that address common customer pain points. Likewise, a brand manager can help you identify and market your offerings’ unique offerings to establish authenticity and simplicity while elegantly setting you apart from top brands.

They elevate your online presence to boost your brand

Your online presence is crucial to elevating your brand since websites, mobile apps, and social media focusing on aesthetics, functionality, and quality content can invite trust. For example, Sephora’s e-commerce sales grew from $580 million to $3 billion from 2016 to 2022 thanks to its digital marketing strategies involving partnerships with influencers and user-generated content that heightened its visibility and credibility. Brand managers can help with this, too, since they boost your branding efforts by using the right digital tools to elevate your online presence. They use content management systems to manage and publish high-quality content across all channels and improve your website’s SEO to make you more visible. In doing so, they make you more accessible and consistent, helping solidify customer trust.

In today’s fast-paced world, your brand needs to stand out to succeed. With the help of a brand manager, you can set yourself apart from the competition with the latest strategies.

Article exclusively submitted to BLU DRAGONFLY

Written by Rae Jessa