Step by Step Guide to SEO

Step by Step Guide to SEO

Learning SEO is a great way to drive more traffic to your site. However, many people shy away from SEO as it often seems complicated.
Lucky for you, you’ve found the right post. Here you will learn everything you need to about SEO to help you progress from a novice to a pro.
Let’s begin, shall we?

Understanding SEO

Before we can even start understanding how to use SEO, it is crucial that you first learn what SEO really is.
SEO is all about making your site more visible on search engines. Some of the activities involved in SEO include optimizing content, technical planning, and conducting marketing strategies.
With that information in mind, you are able to progress in your SEO journey. There is no magic formula and it’s all about becoming good at high-impact activities and that direct the most traffic.

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Step by Step Guide to Shopify

Step by Step Guide to Shopify

 So you’ve been thinking about setting up an online business. But as many successful online shop owners can tell you, the first step will always seem like the hardest.
It can be daunting not knowing where to begin when trying to set up your online store. But worry not, here we will go through a step-by-step process that carefully takes you through the ropes of setting up your Shopify store. 

We will take a look at how to build your homepage, product listings, set up shipping, and many more. 

By the end of this guide, you will be well on your way to launching your store. 

Let’s get straight into it, shall we? 

Starting with the free trial 

As a first-timer on Shopify, it’s best to avoid spending your money right away. So go for the free trial. Shopify’s 14-day free trial allows you ample time to set up your shop as you learn the platform.
You will need to choose a name for your online business which becomes the URL e.g. Storename.myshopify.com. While you do not get to change the name of the business once you go live, you can opt to pay for a new domain i.e. Yourstore.com. 

The most important thing is to get started and deal with the custom domain matters later on. 

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YouTube Marketing

YouTube Marketing

HOW TO LEVERAGE THE BRAIN’S PERCEPTION CAPABILITIES WITH VIDEO ADS

Every self-respecting marketer knows that video is more engaging than text. That’s almost a given!  And well, when you put this statement next to some facts from the world of neuroscience, it’s no wonder marketing experts are saying, “video has never been THAT HOT!” 

This is no wonder, though, because the brain processes video 60,000 times faster than text,and over 90% of the sensory information transmitted to the brain is visual.  This means that if you want your prospective customers’ attention and engagement then you MUST use videos as a core part of your marketing strategy.  And frankly, what is a better way to do that, thanthe good ol’ video platform we know as “YouTube”?

Yeah, you might have heard it – YouTube ads are expensive. And that’s true! But have you ever thought about the fact that it may be expensive for a reason?

Here’s Why YouTube WORKS!

That reason is that, well, it works! Why does it work the way it does, you may ask?Well, it’s very simple – For starters, it is a huge,popular, trustworthy platform where people spend a good chunk of their wake time, DAILY.

With more active users on the platform comes more potential eyeballs for your ads. And, you guessed it- More highly active users on a trustworthy platform means… Better conversions! So think of YouTube advertising not as an expense but rather as an investment in your business. You invest in data to see what works and what doesn’t so that you can double down on the things that work.

This is how you scale your business.

How To Approach YouTube Marketing

Yes, the above-said does make sense, and it is true,but that doesn’t mean YouTube will give you sales,automatically. You have to still put in the work and follow a specific process and do good on your creatives. So how is it that you can approach YouTube marketing, even as a complete beginner?

Let’s find out!

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