DIY Marketing for Small Business Owners

DIY Marketing for Small Business Owners

As a small business owner, it can be difficult to stay competitive in the ever-changing online landscape. But with the right strategy and tools, you can make sure your small business stands out from the competition. Here are some tips from Blu Dragonfly on how to successfully DIY your marketing strategy.

Assess Your Current Strategy

Before you start any new marketing initiatives, take a step back and evaluate what is currently missing from your existing strategy. Do you need more content? Are there certain channels that aren’t being utilized? Answering these questions will help you identify where improvements need to be made and how to best focus your efforts moving forward.

Refocus Your Target

Constant Contact notes that your target audience should be at the core of any marketing strategy. Take some time to re-evaluate who you are targeting and what their needs are so that you can ensure that all of your efforts are focused on reaching them effectively. This includes researching potential customers as well as understanding their buying habits and preferences. How can you alter your message so that it appeals to a wider group and grow your sales potential?

Pick the Right Channels

Once you’ve identified who you are targeting, It’s important to choose the right channels for reaching them. Social media platforms like Instagram or Twitter may be great for connecting with younger generations, while email newsletters may be better suited for older audiences. Carefully consider which channels will work best for your particular target audience before investing any money into them, and don’t forget that sometimes simple methods–such as hanging flyers–are just as good as the more high-tech ones. Once you’ve chosen the right channels, it’s crucial to make sure these techniques are working by utilizing data analytics tools. These will show you how your customers are accessing your website, how long they’re staying on a page, and what their buying habits are.

Get to Know Your Competition

It’s essential to know who your competition is and what they are doing differently than you when it comes to marketing their products or services. Semrush points out that researching their strategies can give you insights into what works and doesn’t work to inform your own decisions moving forward. This will also help keep you one step ahead of the competition by ensuring that whatever you do isn’t something that has already been done before by another company in the same space as yours.

Use Digital Tools to Work With Pros

If possible, it’s always a good idea to work with professionals when creating or revamping a marketing strategy for a small business. They can provide valuable insight into industry trends and create campaigns tailored toward specific audiences. To make this process easier, you can utilize digital resources such as a file conversion tool to share large images without losing quality. This is a great way to send ideas back and forth without having to create multiple emails or send several files individual

Working with an SEO firm can provide your business with the marketing boost it needs to grow. SEO, or search engine optimization, involves choosing the right key words and phrasing in your website a social media content so that your business’s information organically moves to the top of a search engine. If you are unfamiliar with these strategies, work with an SEO firm. This is a viable option for strategically investing funds and letting the experts work their magic to increase traffic through marketing.

You’re also able to DIY in other areas thanks to today’s available digital tools. For example, you can create out-of-this-world marketing materials with 3D design software that allows you to ramp up the production process of creating materials, textures, and other content. When you’re looking for a solution that allows for increased flexibility and customization of visual assets while reducing the time for producing high-quality graphics and animation, this may be a good option.

Boost Your Industry Knowledge

Finally, taking online courses in business can help boost your knowledge of marketing strategies and tactics so that you can more confidently make decisions about how best to reach customers online without wasting time or resources on ineffective methods or platforms. There are plenty of free courses available online that cover everything from SEO basics to social media advertising tactics, so take advantage of these educational opportunities whenever possible. You can also go back to school and earn a degree, which could open up more career options down the road.

Prioritize Your Marketing to See Results

Becoming your own marketing department may sound intimidating, especially if you’re a new entrepreneur. However, setting aside some time each day to work on your strategy can help you work out a solid plan of attack. Do your research, and utilize digital tools to manage files so you can easily work with freelancers and other pros.

Article by: Emma Grace Brown

Four Ways Coaching Can Help You Break Into the Tech Industry

Four Ways Coaching Can Help You Break Into the Tech Industry

There are many ways to get job opportunities for any industry. Currently, the global economy is looking for new talent who are key to achieving professional goals. However, sometimes talent and an extensive resume are not enough. This article will talk about how coaching can help you break into the tech industry in 2022.

We will show you four advantages that career coaching offers to job seekers in the paragraphs below. Pay attention and take note of each point so that you have a guaranteed professional future in one of the industries with the best projections for the next decade.

Identify Purposes

Perhaps many think that motivation or coaching are inaccurate practices based on emotions rather than facts. However, this trend is more pragmatic than you think. One of the objectives of career coaching is to identify the purposes of each user. If you know your short and long-term goals, you will have a real perspective to develop your action plans.

This method is necessary, especially in industries as demanding and competitive as technology. Coaching analyzes your reality to help you find resources that will make you a strong candidate. After identifying your purposes, you must take the desire to a realistic, technical, and efficient level.

Keep the Rhythm

Starting a career path is difficult, especially because of the time, money, and effort to achieve the goal. Thanks to coaching, you can discover several strategies to maintain your rhythm at any stage of your professional life. It doesn’t matter if you study at a university, a certified program, a coding bootcamp, or an online course; your goal is to attend classes, practice, learn, and bring that knowledge to the real world.

Keeping up is the key to saving time and getting started in the tech industry quickly. Current coaching employs concentration techniques to avoid distractions during the training process or workdays. Employees who lead an organized lifestyle are more likely to get employment benefits.

Learn Under Any Circumstances

Learning and experience are important to break into the tech jobs such as software developing, web developing, data science, mobile developing, digital marketing, and more. Most of the technology companies adopt modern trends as per the market demand. Therefore, as an ideal candidate, it cannot be easy to know all the needs and techniques at the same time. Coaching helps you learn and take advantage of all the resources to stay updated with each company’s requirements.

Use all the elements close to you to improve your performance and become a worker suitable for any new challenge. Coaching and mentoring can be empowering tools to overcome any obstacle and take advantage of all contexts to learn. These techniques are common in job seekers and companies looking for more efficient leaders.

Confidence and Attitude

Technical knowledge is essential in all tech careers. However, confidence and attitude can determine your success in a job interview. These elements are constant in almost all stages of professional life. In fact, educational centers evaluate your aptitude and personality to determine if you have the necessary characteristics to pass all levels.

If you are a person with low self-confidence, coaching is a solution for you. Motivational and psychological counseling allows you to understand the importance of your personality. An attitude of leadership, confidence, and critical thinking can be the difference between mediocrity and success, low and high wages, and fewer or more job opportunities.

Believe it or not, low self-esteem is a common problem in America. Thousands of Americans remain in careers or jobs that don’t satisfy their emotions. A 2019 Forbes report showed that more than 50 percent of workers in the United States are dissatisfied with their jobs. Although many factors affect this figure, low self-esteem is one of the most common elements in the reports.


There is nothing wrong with hiring coaching services for your professional goals. In fact, the right support can be decisive in your career. Follow our advice and get ready to enter the tech industry as the best candidate of all.

Tips on Finding the Best Social Media Marketing Services in Dallas

Tips on Finding the Best Social Media Marketing Services in Dallas

As discussed in our post about 2022’s remote work trends, tapping into the Internet for your business is critical, mainly social media. Social media has seen massive growth throughout the years, and its use across industries has evolved along with it. Pew Research Center’s findings on social media usage in the United States showed that 72% of Americans use some form of social media, with these numbers expected to rise in the years to follow.

The strategic move for any business is to consider various social media marketing services, particularly from skilled professionals such as designers, social media managers, and writers. For example, Maryville University’s post that discusses social media content writers notes how these professionals or providers are able to convey information effectively on these specific platforms. Social media marketers and writers will have to use expressive words to match your brand’s aesthetic on social media, whether these be for standalone posts or blurbs intended to accompany articles. These individuals are tasked with imparting a business’s message to existing and potential clients — an essential aspect in a highly-competitive market.

Tips on Finding the Best Social Media Marketing Services in Dallas

Fortunately, there are a lot of great social media marketing companies in Dallas to help get you started. We put together some tips to help you find the best services that suit your business’s needs:

Plan your budget wisely

To ensure that you’re availing of affordable social media marketing services in Dallas, it’s crucial to know your company’s budget. This will help you figure out how much you can allocate for marketing, so you can keep an eye out for high-quality services that won’t break the bank. Knowing how much you can spend will lay the groundwork for the agency searching process. Before you hire a social media marketing company, contact them and ask for their rates for the kind of content you want for your business. It would also help to research what you’re looking for so agencies can provide a more accurate quote.

Understand your niche

If your business occupies a niche, it pays to know if a social media marketing agency’s services or business methods match your own. Regardless of an agency’s experience with your industry, they should be willing to put in the effort to understand your business and its vision. These companies may also work in niche spaces; they may offer specific services that other companies don’t. Some social media marketing companies in Dallas work with SEO, email marketing, or even virtual and augmented reality content, so there are various options to choose from depending on your business’s needs. Go through their website to get as much information as possible and look up reviews of their services, if any. If you know of another company that has done business with them, their insights and first-hand experience will also be valuable for your decision.

Value creativity

Social media marketing is a great way to build trust with your existing customers and attract potential ones, as having creative and entertaining content can boost your business even further. A study done by the Southern Methodist University and Nanyang Technological University found that customers who were engaged with and saw value in a brand’s creative social media marketing stayed loyal to the brand in question. If you want to evaluate creativity, look into the agency’s portfolio and see how they execute its marketing strategies. See how they communicate a business’s message through visuals or writing and other content materials like videos or graphics.

There’s a lot to consider when looking for the right social media marketing services in Dallas, but above all, both you and your agency should be on the same page in your marketing vision. If you’re looking to develop your business’s brand, reach out to the Blu Dragonfly team to learn how we can help you start on the right foot.

Written by Rae Jessa

Importance Of Data in Marketing: A Comprehensive Guide

Importance Of Data in Marketing: A Comprehensive Guide

Back in the mid-50s and in the 60s, marketing mainly focused on grabbing the attention of the masses. In modern times, however, things have changed. With the internet and advancement in digital technology, marketers now focus their efforts on a target niche. Here we are going to discuss the importance of data in marketing and how you can get amazing results by using your marketing data.

At the center of any marketing strategy is the data. Now, businesses don’t have an excuse for not providing what customers are searching for. This is because technology allows access to a wide variety of information about customer behavior, shopping patterns, browsing patterns, and interests.

With this data, a business can develop a marketing campaign that caters to the needs of the customers.

Importance Of Data In Marketing

Data is a valuable asset for marketing. By using data to understand customers, identify trends, and make better decisions, you can improve the effectiveness of your marketing efforts and achieve better results.

Here are more reasons why data is so crucial to any successful marketing campaign.

Providing Useful Information

Customers are always searching for information about their next purchase. They don’t want to waste their hard-earned money on poor-quality products or services.

They want to understand the product before committing their money. Ultimately, it provides an opportunity for businesses to grab customer attention and also gain their trust. This is through offering quality information that adds value to their lives.

Information should help them make the best purchasing decisions. Through data, marketers can find out what customers are most interested in. They are also able to learn the pain points and the difficulties that customers are going through.

With this information, marketers can provide reliable content and offer solutions to problems. This content will go a long way to sending customers through the sales funnel.

Personalizing Campaigns

Remember what we said about marketing being more niche and target-focused? This is all thanks to the data that allows businesses to identify similar characteristics of individuals in the market and similar interests.

It is how businesses can identify a niche and cater to the niche.

Through data, marketers will know what the target audience needs and is looking for and will therefore tailor marketing campaigns and products towards the fulfillment of that niche.

More Customer Engagement

Since the business can create more personalized marketing campaigns, it can enjoy greater engagement with customers. They see and find the content is relevant to their needs and helps them solve their problems and issues.

Because of this, customers can trust the brand. This in turn results in more purchases and a more loyal clientele.

Speaking Of Loyal Customers…

They serve as the benchmark for any successful marketing strategy. By implementing retention strategies aimed at nurturing your already loyal customers you can gather information on buying patterns, interests, and behavior.

You can find out what makes them loyal to your brand and then use this data to generate new leads and gain more loyal customers.

If you were to spend your resources generating more leads, you may gain more customers but you could also end up losing the old loyal customers as they feel neglected.

Thus sending your loyal customers a token of appreciation such as a gift certificate or an appreciation email may be all it takes to solidify your brand in their minds.

Utilize Customer Feedback 

If there is one thing about any data-driven marketing strategy is that it takes time. You will need to set the campaign in motion to collect data. You will then need to analyze and evaluate that data taking an even longer time.

But what if there was a faster way to find out exactly what customers wanted? It’s called customer feedback. By creating surveys that are accurate and precise, you can find out exactly what customers are looking for.

Granted customers may not be willing to spend their time filling a form, however, you can always entice them with coupons or gift cards.

Benefits of Using Data In Marketing

Data is one of the most important tools that businesses use to make decisions. It helps businesses understand their customers, their markets, and their own performance.

Data can be used in marketing to improve customer targeting, optimize campaigns, and measure results.

When used correctly, data can be a powerful tool to improve marketing performance. Here are some of the benefits of using data in marketing:

1. Improved customer targeting

One of the main benefits of using data in marketing is that it can help businesses improve their customer targeting.

Data can help businesses identify their ideal target customers and understand what they want and need. This understanding can then be used to create targeted marketing campaigns that are more likely to resonate with the target audience.

2. Optimized campaigns

Data can also be used to optimize marketing campaigns.

Campaign optimization involves using data to understand which elements of a campaign are performing well and which ones need to be improved. This understanding can then be used to make changes to the campaign to improve its overall performance.

3. Improved campaign measurement

Data can also be used to improve the way marketing campaigns are measured.

Traditional methods of measurement, such as surveys, can be biased and unreliable. Data-based methods, such as website analytics, can provide more accurate and reliable insights into how a campaign is performing.

4. Increased ROI

One of the ultimate goals of marketing is to generate a positive return on investment (ROI).

Data can be used to calculate ROI and understand which marketing activities are generating the most revenue. This understanding can then be used to allocate marketing resources more effectively and improve overall ROI.

5. Improved decision making

Data can also be used to improve decision-making in marketing.

Data can help businesses understand which marketing decisions are working well and which ones need to be improved. This understanding can then be used to make better decisions about where to allocate marketing resources.

6. Helps you stay ahead of the competition

Data can help you stay ahead of the competition by providing insights into their marketing activities. This information can help you develop strategies to stay ahead of the competition and win more business.

Data is a valuable tool that can be used to improve marketing performance. When used correctly, data can help businesses improve customer targeting, optimize campaigns, measure results, and increase ROI.

How to Use Data In Marketing

Data is becoming increasingly important in marketing. As the world becomes more and more data-driven, businesses need to find ways to use data to their advantage. Here are a few tips on how to use data in marketing:

1. Use data to segment your audience.

One of the most powerful ways to use data in marketing is to segment your audience. By understanding who your target market is, you can tailor your marketing messages and strategies to them. This will help you to increase your conversion rates and ROI.

2. Use data to personalize your marketing.

Another great way to use data in marketing is to personalize your marketing messages. With data, you can segment your audience and send them personalized messages that are relevant to them. This will help you to build better relationships with your customers and leads.

3. Use data to create targeted campaigns.

You can also use data to create targeted marketing campaigns. By understanding who your target market is and what they want, you can create campaigns that are specifically designed to appeal to them. This will help you to get more leads and sales.

4. Use data to optimize your website.

Finally, you can use data to optimize your website. By analyzing your website traffic, you can identify areas that need improvement. This will help you to make your website more user-friendly and increase your conversion rates.

By using data in marketing, you can take your business to the next level. These tips will help you to use data more effectively and get more out of your marketing campaigns.

Future of Data In Marketing

The future of data in marketing is looking very bright. With the advancement of technology, businesses are now able to collect more data than ever before. This data can be used to better understand customers, target marketing efforts, and measure results.

In the past, marketing was largely based on guesswork and intuition. But with the advent of big data, marketing is becoming increasingly scientific. By analyzing large data sets, businesses can identify patterns and trends that would otherwise be invisible. This allows them to make more informed decisions about where to allocate their resources.

There are a number of factors that are driving the growth of data in marketing. First, the proliferation of devices that are connected to the internet has generated a vast amount of data. second, the rise of social media has created a wealth of data that can be used to understand customer behavior. Finally, businesses are increasingly using data to track and measure the results of their marketing campaigns.

The future of data in marketing is very exciting. With the right tools and techniques, businesses will be able to use data to create a competitive advantage.

Final word

Data is the most important component of any successful marketing strategy. Without it, it would be difficult to identify a target niche and cater to the needs of the market. This ultimately means that you will lose customers. Data helps you not only cater to the needs of the target market but develop a loyal following.

Forgotten Marketing Methods That You Shouldn’t Overlook

Forgotten Marketing Methods That You Shouldn’t Overlook

Though we live in the digital age, don’t assume traditional marketing is dead. Granted, certain traditional methods are declining, but many others are thriving and helping small businesses build their brands. Here are some important forgotten marketing methods that you should not overlook.

The first step to any impactful marketing strategy is to zero in on your target audience, which you can do by conducting market research and asking consumers how they heard about your company. Know your audience, invest in good branding, and choose your marketing methods, and you will have the essentials for creating a stellar marketing campaign!

Forgotten Marketing Methods That You Shouldn’t Overlook

Below, The DFW Veterans Chamber of Commerce covers some of the forgotten marketing methods that can help your company flourish. Some of them can prove effective on their own, while others pair nicely with digital methods.

Direct Mail

Not too long ago, more and more people were frowning upon direct mail and tossing it immediately in the trash. But the creativity, personalization, and targeting capabilities have caused direct mail to make a comeback.

For many consumers, direct mail is easier to understand than online materials, and it is an excellent way to elicit brand recall and faster consumer response while allowing you to target your key demographics.

Flyers and Brochures

If you are offering special discounts and offers to your customers, flyers, and brochures are still the most effective methods to use. Similar to handing out business cards in person, giving out flyers and brochures to people is a more connective and interactive way of promoting your brand than directing people to your website or social media pages. If you run a brick-and-mortar establishment, using these materials can prove especially beneficial.

Signage and Billboards

Signage is thriving in the marketing world. These days, you can see impactful images on shop-fronts, malls, and buildings.

And the same goes with billboards. If you want to get your brand in front of commuters, investing in a highway billboard will do the trick. As with all the other methods in this list, you can even direct your consumers to your website to increase traffic when using signage and billboards.

Human Interaction

Nothing is more powerful than employing human interaction in your marketing strategy. At the end of the day, people are used to traditional marketing like face-to-face interaction.

Whether you are speaking with someone in person or they see your company’s signage, flyers, or billboard, the experience will evoke a sensation and a lasting memory. Think of ways you can meet new people and provide tangible connections to your brand.


Customers love freebies, and giveaways for everything from store swag to contests can make a dent in your marketing efforts. Stock up on stickers, notepads, pens, totes and tumblers, and hand them out when customers spend a certain amount.

Drawings are another great way to generate interest. Consider offering a pair of tickets to watch the Houston Astros play the beloved Texas Rangers. With sites like TickPick, you can get affordable seats. You can also offer tickets to a play, concert or dinner


One of the most practical ways to increase the number of human interactions is to attend networking events. Persuasive copy on printed materials can go a long way in growing your customer base, but if you really want to generate buzz around your business, look to event marketing. Along with adding clients to your resume, networking will present opportunities to attract top talent and meet potential business partners.

Marketing Tools

The market is full of affordable tools to help you create impactful, traditional marketing materials. Look to design tools for creating a unique logo and laying out your colors and typography. Invest in a quality printer for developing your own flyers and brochures.

Don’t assume that traditional marketing cannot move your company forward, or you could miss out on valuable opportunities. Consider the methods above as you make a plan for implementing traditional marketing for your brand. And always keep an eye out for other ways that small businesses are getting their message out to their target audiences!

Step by Step Guide to SEO

Step by Step Guide to SEO

Learning SEO is a great way to drive more traffic to your site. However, many people shy away from SEO as it often seems complicated. Lucky for you, you’ve found the right post. Here you will learn everything you need to about SEO in an ultimate step by step guide to SEO to help you progress from a novice to a pro.
Let’s begin, shall we?

Step-by-Step Guide to SEO

Before we can even start understanding how to use SEO, it is crucial that you first learn what SEO really is.
SEO is all about making your site more visible on search engines. Some of the activities involved in SEO include optimizing content, technical planning, and conducting marketing strategies.
With that information in mind, you are able to progress in your SEO journey. There is no magic formula and it’s all about becoming good at high-impact activities and that direct the most traffic.

How To Start SEO

To start with SEO, you should first understand what it is. Then, you should figure out what keywords your potential customers are searching for. After that, you should learn how to use them in your content.

Here is a detailed step-by-step guide below.

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