Why Your Business Needs a Brand Manager

Why Your Business Needs a Brand Manager

Shopping today is more accessible, convenient, and speedy than ever before, thanks to increasingly innovative online and in-person channels. But with brands saturating every space—from billboards to social media—how do you ensure that you stand out? The key is branding, or the distinct identity of your business.

Statistics find that having a consistent brand identity can increase revenue by up to 23% and that 55% of customers are more likely to buy a product if they love a brand’s story. While these benefits are substantial, fostering your brand image requires highly specialized skills. And to harness these, your business needs to partner with an experienced brand manager.

What does a brand manager do?

A brand manager is crucial for every business since they ensure that all your products or services follow a running theme and identity that resonates with and appeals to your customers. The brand manager’s responsibilities include monitoring marketing trends and being vigilant about other competitor products in the marketplace. They develop, implement, and execute marketing initiatives and activities and coordinate with clients, senior management, and junior marketers to oversee all branding-related operations. A skilled brand manager can help you create a strong and consistent brand that solidifies your business’s identity in consumers’ consciousness.

Why is a brand manager vital for your company?

They can streamline branding operations

Branding is more complex than marketing individual projects. Ultimately, every effort should cohere with your brand identity—from the conceptualization of products and services to its execution and marketing. To illustrate, Coca-Cola has cemented its brand in public consciousness worldwide by contextualizing promotions in the regions they’re aired to resonate with the target market. However, an initiative like this requires strong collaboration throughout the company to ensure cohesion. A brand manager can be crucial since they direct the visual and messaging guidelines and facilitate inter-department collaboration. This streamlines branding operations so they all work toward a consistent brand identity.

They set your brand apart from the competition

An experienced brand manager knows which aspects of your product can appeal to customers owing to up-to-date insights on industry trends. As such, they can highlight unique and positive features that emphasize your band’s selling points and make it stand out. You can see this in Apple’s marketing: the tech giant specifically highlights the privacy features of its voice assistant, Siri, to set it apart from competitor brands that sell consumer data to improve algorithms that address common customer pain points. Likewise, a brand manager can help you identify and market your offerings’ unique offerings to establish authenticity and simplicity while elegantly setting you apart from top brands.

They elevate your online presence to boost your brand

Your online presence is crucial to elevating your brand since websites, mobile apps, and social media focusing on aesthetics, functionality, and quality content can invite trust. For example, Sephora’s e-commerce sales grew from $580 million to $3 billion from 2016 to 2022 thanks to its digital marketing strategies involving partnerships with influencers and user-generated content that heightened its visibility and credibility. Brand managers can help with this, too, since they boost your branding efforts by using the right digital tools to elevate your online presence. They use content management systems to manage and publish high-quality content across all channels and improve your website’s SEO to make you more visible. In doing so, they make you more accessible and consistent, helping solidify customer trust.

In today’s fast-paced world, your brand needs to stand out to succeed. With the help of a brand manager, you can set yourself apart from the competition with the latest strategies.

Article exclusively submitted to BLU DRAGONFLY

Written by Rae Jessa

Your Ikigai: Expanding Your Inner Self With Purpose.

Your Ikigai: Expanding Your Inner Self With Purpose.

Discovering Ikigai has been a true turning point in my life. It feels like stumbling upon a hidden path that leads to a greater and better version of myself. This philosophy has an incredible capacity, allowing me to dive into what truly lights my passion and instills a deep sense of purpose. By combining my passions with my strengths, I’ve discovered a fulfilling journey that brings me so much joy. Every morning, I wake up with a new sense of passion and energy, knowing that I’m on a path to re-discovering myself and finding my true purpose.

Ikigai has given me the tools to prioritize self-improvement and involve myself in activities that feed my mind, body, and soul. Through introspection, mindfulness, and eagerness to learn more, I’ve brought to light many new sides of myself and found untapped potential within. Of course the road to self-discovery can be bumpy, but in the end you’ll thank yourself for the time and effort put in. 

While using this philosophy, I’ve gained the courage to step out of my comfort zone, embracing growth, and developing into the best version of myself. Incorporating Ikigai into my life has been an incredible journey, and its positive impact has influenced more than just myself. It’s like this great ripple effect that flows not only through me, but also inspires those around me. By living my purpose and staying true to myself, I hope I’ve become a source of inspiration for others.

Sharing my path of self-discovery and encouraging others to explore their own Ikigai has been incredibly fulfilling. It warms my heart to witness the positive changes it brings to their lives. It’s a reminder to all of us of the power that self-development and living with intention brings. 

Ikigai has taught me some timeless lessons. It reminds me of the importance of taking time for myself, nurturing my passions, and contributing meaningfully to the world. It gives me clarity and direction, guiding my choices to match with my values and aspirations. It’s not just a concept; it’s a way of life that keeps me inline with growth, fulfillment, and self-realization.

Our world is so fast-paced, it’s easy to lose track in the daily hustle and forget about ourselves. We juggle so many responsibilities from work to family, personal commitments and we often neglect the most important aspect of our lives: ourselves.

That’s where Ikigai has come in. It’s this beautiful Japanese concept dating back to the Heian period, used for hundreds of years that has taught me and hopefully many others in helping us lead more fulfilling, purposeful lives. It’s all about taking the time for self-discovery and finding what truly brings us joy, meaning, and fulfillment. Using Ikigai in my daily life has opened up new opportunities to explore and develop myself in all aspects of life.

Understanding Ikigai is pretty simple at its core. It’s about finding the perfect balance between four essential elements: what we love, what we’re good at, what the world needs, and what we can be paid for. These are like the pillars of our purpose and fulfillment.

What We Love: This is all about our passions and interests. It’s about getting into hobbies, talents, and activities that you genuinely enjoy. Whether it’s painting, writing, playing music, or cooking, finding what we love fuels our creativity and brings internal satisfaction.

  • What We’re Good At: This is about recognizing our strengths, skills, and natural abilities. It’s about understanding what we excel at and grow those talents. As we become seasoned in our abilities, our confidence skyrockets, and we gain a sense of accomplishment. This self-awareness allows us to contribute our unique gifts to the world.
  • What the World Needs: The third aspect pushes us to understand the needs of the world around us—our communities, workplaces, and society as a whole. By realizing these needs, we can see how our passions and skills align with conveying them. This alignment empowers us to make a positive impact and create meaningful change.
  • What We Can Be Paid For: Finally, the importance of financial stability. It’s about finding ways to support ourselves while pursuing the path we love and desire. While money alone does not bring happiness, having the support for ourselves helps us to live a life parallel to our purpose.


   Why should we take time for self-development in our hectic world?

  • Life’s demands can sometimes drain who we truly are. Staying true to yourself, through introspection, mindfulness, and personal growth, helps us reconnect with our genuine desires, values, and dreams. It carves the way for a more joyful and purposeful life.
  • Preventing Burnout and Exhaustion: Constantly pushing ourselves can lead to burnout. Self-development is a form of self-care. It allows us to recharge, reflect, and prioritize our mental, emotional, and physical health. By investing in yourself and practicing these methods, we build resilience and ensure long-term well-being.
  • Unlocking Creativity and Innovation: Self-development creates time for reflection and exploration. This gets our creativity and minds rolling in new perspectives and ideas. By exploring this curiosity, we can find creative solutions to problems, both for ourselves and the world.
  • Enhancing Personal and Professional Growth: Self-development is a catalyst for growth. It helps us expand our knowledge, skills, and capabilities. By investing in learning opportunities, we continuously evolve and adapt to the changing world, positioning ourselves for success.
  • Cultivating Resilience and Adaptability: Life is unpredictable. Self-development equips us with the tools and mindset to navigate challenges with resilience and adaptability. We learn to embrace change, seize opportunities, and thrive in an ever-evolving world.

So, in this crazy life, remember to not forget about yourself. Take the time to explore your Ikigai, find your purpose, and lead a life filled with meaningful, joyful and fulfilling experiences. 

When all the pieces are put together you can experience heightened motivation, efficiency, and productivity. Moreover, living in harmony with my Ikigai has not only enhanced my own personal growth but also inspired and positively influenced those around me. The practice of Ikigai is a lifelong journey that will always continue to guide me towards self-actualization and a sense of purpose in everything I accomplish. I genuinely hope you take some time to explore your own Ikigai.  If you have questions, reach out to me: [email protected] or find me on social media. 

Ikigai: Book by Hector Garcia and Francesc Miralles

August 29th, 2017


What is Ikigai And How can it change my life?: Article by Erin Eatough, PhD 

May 5th, 2021


Ikigai and the four P’s: How to get paid, Enjoy your work, Solve problems, and find your purpose: Article by Maren Kate 

April 10th, 2019




Up Your Game: Advanced Strategies for Boosting Your Branding Efforts

Up Your Game: Advanced Strategies for Boosting Your Branding Efforts

Branding is a crucial aspect of any business, and it’s essential to invest time and resources into building a strong brand identity. Your brand identity is the personality and reputation of your business, and it’s what sets you apart from your competitors. In this article from Blu Dragonfly, we’ll discuss how to boost your branding efforts to ensure that your business stands out in the market.

Make Your Brand Identity Known

The first step in building a strong brand is defining your brand identity. Your brand identity should be unique and reflect your business’s values, purpose, and goals. You can start by answering some questions about your business, such as

  • What is your mission statement?
  • What are your core values?
  • Who is your target audience?
  • What makes your business unique?

Once you have a clear understanding of your brand identity, you can start creating branding materials such as logos, taglines, and messaging that communicate your brand’s personality.

If you would like help developing your brand and marketing strategy, contact Blu Dragonfly for a consultation.

Improve Your Website’s SEO

Search engine optimization (SEO) is critical for ensuring that your website ranks high in search engine results pages (SERPs). Optimizing your site for SEO involves creating high-quality content, using relevant keywords, and ensuring that your website is mobile-friendly and has a fast loading speed. You can also use a variety of tools to help you optimize your site. These tools can help you track your website’s performance, identify areas for improvement, and monitor your search engine rankings.

Content Management System

One of the best ways to enhance your brand is by using a content management system (CMS) to create, manage, and publish high-quality digital content across different channels. A CMS can help you streamline your content creation process, ensure that your messaging is consistent across all channels, and improve the overall user experience.

Include Strong Visuals in Your Messaging

Visuals are a powerful tool for enhancing your brand messaging, and incorporating impactful visuals into your marketing materials can help you stand out in a crowded marketplace.

Some effective ways to use visuals in your branding efforts include:

  • Creating a distinctive logo that reflects your brand’s personality
  • Using high-quality images and videos in your social media posts and blog content
  • Developing a consistent color palette and design aesthetic across all branded materials

Promote Your Business Through Advertising

Investing in advertising is an excellent way to boost your brand’s visibility and attract new customers. There are many different types of advertising channels available, including social media advertising, search engine marketing, and display advertising.

When creating your advertising campaigns, it’s important to keep your target audience in mind and tailor your messaging to their needs and interests. You should also set clear goals for your advertising campaigns and track your results using analytics tools.

Analyze Your Rivals’ Marketing Strategies

Understanding your competitors and how they market their businesses can provide valuable insights into how you can enhance your branding efforts. By analyzing your competitors’ branding strategies, you can identify areas where you can differentiate yourself and create unique value propositions that appeal to your target audience.

Some effective ways to analyze your competitors include:

  • Conducting a competitive analysis of their branding materials
  • Researching their social media presence and engagement rates
  • Analyzing their website traffic and search engine rankings

Get Customer Feedback with Surveys

If you’re aiming to improve your business’s marketing game, conducting a survey can be an excellent way to start. To gain valuable insights from your customers, an incentivized survey can do wonders. You can easily offer a survey study gift card through an API that will encourage customers to participate in a way that benefits both them and your brand. The gift card can provide an extra incentive for people to take the survey and give their honest opinions and feedback.

With this feedback, you can get a better understanding of your customer’s needs and expectations, which will undoubtedly benefit your branding efforts. Plus, it’s relatively easy to offer a survey study gift card and get started on your survey journey today.

Review Your Marketing Plan Frequently

Finally, it’s essential to regularly revisit your marketing strategy and adjust it as needed to ensure that your branding efforts remain effective. As your business evolves and your target audience changes, your marketing strategy should adapt accordingly. By regularly revisiting your marketing strategy and tracking your results, you can identify areas for improvement and make data-driven decisions about how to enhance your branding efforts over time.

Boost Your Knowledge with a Business Degree

Pursuing an online bachelor’s degree in business can be a key to success as you gain a wealth of knowledge and skills that are directly applicable to the field of marketing. With an understanding of business principles and strategies, you can better navigate the complexities of today’s marketplace and develop effective marketing campaigns that resonate with your target audience.

By studying topics such as market research, consumer behavior, and digital marketing, you can expand your knowledge and enhance your skills as a marketing professional, positioning yourself for greater success and growth in this dynamic industry.

Review Your Marketing Plan Frequently

A strong brand identity is essential for a business to succeed in today’s highly competitive market. It helps to differentiate your business from the rest and creates a recognizable image that customers can relate to. By implementing various branding strategies like optimizing your website for SEO, managing content using CMS, analyzing competitors, and more, you can enhance your branding efforts, increase brand visibility, and ultimately drive more sales.


A Roundup of Resources to Support Your Ecopreneurship Journey

A Roundup of Resources to Support Your Ecopreneurship Journey

If you love nature, you probably have an active interest in saving the planet from threats like climate change. Regardless of where you live, climate change has impacted our way of life, from offices to skip slopes and all points in between. You can combine your environmentalism and your need to earn a living by becoming an ecopreneur. By establishing a business that’s environmentally conscious, you can make money and support a healthier planet. These resources can help you get started, presented to you below by Blu Dragonfly.

Be Strategic About Your Business Concept

Smart planning is essential if you’re going to start a business that’s eco-friendly and financially viable.

  • Research green business ideas to get inspiration, from sustainable landscaping services to organic catering.
  • Grow think suggests conducting a customer needs assessment to see what kinds of goods and services your target audience can use.
  • Once you have a business idea, sketch it out in a business plan template, as explained in this helpful start-a-business guide.
  • If your idea is a retail concept, consult a walk score map to find areas with lots of foot traffic to promote less vehicle usage.

Take Care of the Administrative Steps Needed to Found Your Startup

Next, check these logistical must-do tasks off your list:

Invest in the Tech You Need to Succeed

Finally, the right technology can streamline your business operations, paving the path to success.


Running a profitable business and saving the planet can go hand-in-hand. However, it requires some effort to set up a thriving venture as an ecopreneur. The above resources will help ensure success.


Blu Dragonfly is here to help you get that online presence your business needs. Let us know if you have any questions!


6 Software Solutions that Save Time and Money for Small Business Owners

6 Software Solutions that Save Time and Money for Small Business Owners

As a small business owner, you already know how important it is that you make investments to help your company grow and thrive. While it can be tempting to skimp on expenses, investing in high-quality tech and software tools can save you time and money in the long run. The right tech solutions will pay for themselves!

From inventory management software that reduces costly overstocking issues to free online tools that eliminate the need to hire professionals, here are a few tech investments that will make your life easier, courtesy of Blu Dragonfly!

1. Data Security Software

Data security software is always a smart investment, regardless of the size of your business. The right data security tools will protect your business from cyber threats and data breaches, helping you avoid serious consequences like financial losses, reputational damage, and legal liabilities. Get in touch with a data security company to help you identify cybersecurity solutions that will work best for your business!

2. Automation with AI Functions

Incorporating automation and AI into your small business operations can be a game changer. By delegating repetitive tasks and workflows to technology, you can free up time and resources for more important work. With automation + AI, you can streamline your business processes, reduce errors, and increase efficiency.

Additionally, these technologies can provide valuable insights and data analytics, helping you make informed decisions and optimize your operations. By embracing automation and AI, your small business can save valuable time and money in the long run.

3. Cloud Storage and Collaboration Tools

File storage and collaboration tools that leverage cloud infrastructure can help boost productivity and keep your team members on the same page. Cloud-based tools will allow your team members to access and share files from anywhere. These tools also typically include features like real-time collaboration and version control, which can help teams work efficiently.

By leveraging these cloud-based tools, you can reduce the need for in-person meetings and email communication. Many cloud tools also provide backup and recovery features to help businesses protect their data. If you’re working with a marketing or branding agency like Blu Dragonfly, using cloud storage can also reduce the stress of sending large files via email for review.

4. Inventory Management Software 

If you’re using manual methods to track your inventory, consider investing in inventory management software. These types of software can automate a lot of the inventory management process, from tracking inventory levels in real-time to triggering reorder alerts so you can avoid running out of stock. Inventory management software can also produce detailed reports to help you make data-driven business decisions.

5. Customer Relationship Management (CRM) Apps

How much time do you spend on customer service every day? According to APOLLO, business owners work an average of 50 hours per week, and a lot of this time is taken up by emails and administrative tasks such as client management and customer service. A solid CRM system will help streamline your sales and customer service process while maintaining strong relationships with your valuable customers.

CRM apps provide a central place where you can store customer information, such as contact details, purchase history, and communication history. By storing all of this information in one place, you’ll be able to provide top-notch customer service without spending so much time on back-and-forth emails.

6. Business Intelligence Software

Business intelligence (BI) software can elevate your small business by helping you analyze your business data and make more informed decisions. Tableau explains that BI software typically includes tools for collecting, storing, and analyzing data from various sources, including sales data and customer data. Essentially, BI software will turn your business’s raw data into insights that you can read and understand. This can increase your organizational efficiency, improve the customer experience, and boost your competitive advantage.

Find Software that Works for You

Investing in the right software can be a smart move for small business owners, saving you time and money as you work to grow your business. Look for software that will solve your biggest business pain points, such as CRM software to streamline customer management or free graphic design tools to save money on the creation of marketing materials. Carefully assess the needs of your business and choose tools that will help you achieve your goals!