by bluadmin | Nov 3, 2021 | Brand Identity, Marketing Strategies, Social Media Marketing
Have you ever seen an advertisement and felt like it was meant for someone else and not for you? You must have felt alienated like you were unimportant. Sadly, societal bias and stereotypes based on race, ethnicity, and religion are all too common and this reflects in the inclusive marketing.
For instance, males are shown more in adverts than women are. On the other end of the spectrum, women appear more in revealing adverts than men. Very often brands fail to include all members of society yet expect everyone to purchase their products or services the same.
What is Inclusive Marketing
Inclusive Marketing is the concept of marketing to everybody. While most marketers tend to focus on just one type of market, inclusive marketing targets, everyone.
Inclusive marketing is all about making sure your message and marketing are designed to fit everyone. It’s not about being specific, it’s about being all-encompassing. Inclusive marketing doesn’t mean that every single person is going to like you or buy your product or service. But it does mean that you’re going to be appealing to everyone, regardless of their age, gender, race, or sexuality.
How To Make The Best Use Of Inclusive Marketing
Inclusive marketing is more than just including faces of minorities in adverts or changing the colours of your products. This is not all that is needed to get people to purchase products.
So where do you begin?
Culture! That’s where. Dedicate your resources and research on understanding the political, social, and economic views of your target market.
Understand their challenges. This will mean immersing yourself in their world and putting yourself into their shoes.
This in turn will equip you with the information necessary to create adverts that appeal to customers and that will offend them.
Get the right team
And the right team represents the different cultures and ethnicities in the greater society. Look at it this way, can a man sell beauty products? Sure he can! But would it be better if there was a woman on the team?
Similarly, can women sell shaving products? Of course! But would it be better if there was a man in the team who shaves on a regular?
This same concept should be considered with different ethnicities. A Mexican knows more about his people and understands their perceptions more than a black man. Similarly, a black man knows more about the black community and its challenges than a white man.
You get it!
Understanding the role of women
Women for instance make up the female economy. Last year alone, women spent over 24 trillion dollars. What’s more, it is expected that as more and more women enter the workforce, this number will continue to grow.
Savvy marketers are aware of this and are now representing women more in their marketing campaigns. This can be an excellent way to ensure your marketing budget goes even further. Many businesses are now realizing the potential and are changing their marketing tactics to appeal to more women.
Inclusive Marketing And Its Effects on Consumer Behaviour
Consumers are much more likely to buy products from brands that make them feel recognized and appreciated as a valuable part of the community.
For instance, black consumers are more likely to buy products from a brand that shows black people in their adverts.
With inclusive marketing, your campaigns can have more impact and persuade more people to choose your products.
A great example of inclusive marketing is Rhianna’s Fenty Beauty. It markets to different races and ethnicities in over 137 countries. One of her adverts even showed a Muslim girl with a hijab.
Ultimately Inclusion Is For All
When it is all said and done, inclusion is not about creating ads that target a certain ethnicity or group of people. It is about creating a successful campaign that takes into consideration the feelings, emotions, and views of everyone in society. The goal is to make everyone feel appreciated without alienating some.
Inclusion marketing is an ongoing process of evaluating and re-evaluating societal concepts.
Benefits of inclusive marketing
As a business owner, you know that marketing is important to the success of your company. But what you may not realize is that inclusive marketing is essential to reach the widest possible audience and to ensure that your company is seen as welcoming to all.
Inclusive marketing is about more than just making sure that your marketing materials are available in multiple languages or that you have a diverse group of people in your ads. It’s about creating a marketing strategy that includes everyone, regardless of their race, ethnicity, gender, sexual orientation, age, or ability.
There are many benefits to inclusive marketing. For one, it allows you to reach a larger audience. When you include everyone in your marketing, you’re more likely to appeal to a wider range of consumers. This can lead to increased sales and profits.
Inclusive marketing also helps you build a better reputation. Consumers are more likely to do business with companies that they perceive to be welcoming and inclusive. By being inclusive in your marketing, you’re sending the message that you’re a company that values diversity and that you’re committed to serving all customers equally.
Inclusive marketing can also help you attract and retain the best employees. When you have a diverse workforce, you’re more likely to attract top talent. And when you have a workforce that feels included and valued, they’re more likely to stick around and help your business grow.
Finally, inclusive marketing is simply the right thing to do. It’s important to remember that we’re all human beings, and we all deserve to be treated with respect. When you market to everyone, you’re helping to create a world that is more tolerant, understanding, and compassionate.
If you’re not already doing inclusive marketing, now is the time to start. It’s good for business, and it’s the right thing to do.
Final word
Inclusive marketing goes beyond selling products. It can be a powerful tool to help fight biases in society. It makes everyone feel part of the same community which ultimately also brings people together.
by bluadmin | Nov 3, 2021 | Brand Identity, Marketing Strategies
Regardless of your marketing campaign whether it is running Facebook ads or creating a message for your homepage, the message needs to resonate with people and do so in a powerful way. Only then can you gain an edge in compelling people to purchase your products.
However, this is often something that is more said than done to many businesses. They fail to create powerful and impactful messages and instead create messages that are too generic which then fails to grab attention. Eventually, the business will fail to match up to its competitors and eventually go under.
How to Draft a Marketing Message That Converts
So how do you ensure that this doesn’t happen to your business?
Understand Your Audience
The first thing is to understand who you are marketing to? What are their problems, wants, and needs?
You will need to identify a niche and marketing persona. Only then can you create the ideal message in your marketing campaigns.
You will also need to identify, call, and survey your target audience to find out what they are searching for in the market.
As you interview members of your audience, you will begin to notice patterns and can then use this information in creating highly tailored marketing messages.
Be Consistent
You can do this by following the same messaging framework that your business uses. The more customers can identify a certain type of message with your brand the more they are likely to trust you.
Customers like consistency and it is this consistency that creates a feeling of reliability and subsequently trusts.
For instance, you can use a tagline, and value prop on all your brand messaging. You can then craft your copy around the same value pillars for your brand.
Craft Messages To People
This is one of the most downplayed and lightly taken strategies when crafting marketing messages. You need to talk as if you are speaking to people and not about people. For instance, in the massage use second-person voice. This means using “you” and avoiding using “them”
Also, avoid using complicated words and jargon as this can leave people confused and feeling as though the advertisement wasn’t meant for them.
What we are saying here is to talk to people like humans.
Keep Things Short, Simple And Direct
With marketing, the goal is to always first and foremost grab attention. Don’t overplay it by using long and complicated text messages and lengthy paragraphs.
Instead, use short and simple text as this has been proven to be more effective at not only grabbing attention and sending leads through the sales funnel.
As you create copy, read through again and make it shorter and tighter while ensuring it is clear and concise.
Make Use Of Emotion
The best way to make ensure that your marketing copy resonates with customers is by making use of their emotions. Arouse their need to use your product and they are much more likely to convert.
To do this figure out people’s needs fears, and wants and create copy around them.
When marketing, talk more about the benefits of your products rather than their features. Customers don’t care about the technicalities that go into creating the product. Instead, they care about whether the product is going to help them or their loved ones.
Final Thoughts
Making a marketing message that converts is not as difficult as it may appear. With a few tips and tricks that appeal to the customer psyche, you can increase sales. Just make sure to follow up on your marketing campaigns and make tweaks where necessary. This ensures your message resonates well with your target audience.
by bluadmin | Oct 4, 2021 | Brand Identity, Business Strategy
Read this article to learn six expert tips to sell like a pro that’ll turn you into a better representative of your product!
How To Sell Like A Pro And Make The Customer Crave Your Product?
Every entrepreneur’s asking that question… In its pursuit, some may even spend big bucks on the marketing seminars that’d ‘guarantee’ that you’d be raking in loads of money once you took the program.
But, absolutely NOTHING comes after…
Because you see, it’s more of a scam these days – not everyone is Tony Robbins or Brian Tracey!
But, don’t lose heart.
Top 6 Expert Tips to Sell Like a Pro
The SIX tips below have been taken from the works of the finest marketing experts in the US.
And if you read and follow the advice, you’d probably be training others in selling very soon. Sounds good?
Read on then…
1) Confidence, the First Thing!
CONFIDENCE…
That’s one thing that can help immensely not just in selling better but in every area of your life. A recent study showed that 85% of the world’s population has low self-esteem!
That’s almost everyone, right?
And that’s the reason why people get attracted to and influenced by confident people so easily. So, work on your confidence.
Read books, attend public speaking workshops, practice selling, and do some mind training like NLP or Hypnosis. This one quality of confidence will change the course of your business for sure…
2) More Listening to Less Talk
OK, so you’ve heard that phrase about fifty thousand times but let’s just look at it once more… The thing is most salesmen are too indifferent to what customers have got to say even though they pretend they’re listening. Most customers can sense that apathy. And it gets to them… The tip is: put your selling agenda aside and listen with your heart. Don’t force yourself, just be all ears. Developing listening skills will help you a lot in selling, just try it!
3) Target the Right People
Novice entrepreneurs often make the mistake of approaching the wrong group of people for selling their products. So narrow down on your potential customers on the basis of age, locality, sex, and so on. This segmentation will increase your sales potential many times. The more specific your targets are the more you’ll be on the winning side…
4) Be Honest, Don’t Tell Fibs…
Many, entrepreneurs and salesmen feel desperate to sell their stuff and in that desperation, they very often take to lying. Lying does you a bad turn both in the short and long terms, first thing. Second, lying can take away your ability to present your products well as they are.
Also, lying sellers get a bad reputation quickly which is enough to ruin your career forever. So, lying is something that you should ALWAYS avoid in business selling (and, obviously, elsewhere also). Practice honesty and truth in selling because honesty does hit the right chord always even if it looks like a bad idea at first.
5) Better Personal Presentation
Matters a lot…
The way you look, the way you talk, and the way you walk, everything counts in selling. A well-dressed, well-spoken, gentlemanly kind of entrepreneur will always take the cake in salesmanship. Call it superficiality or anything but that’s how people think. So, you’d better work on the presentation because optics matter more than you think!
6) Understand Your Customers
Just because this point comes in last does not mean it’s any less important. In fact, it’s the most important. Because if you know your customers, you’ll be more confident, more focused, and better up for success. So, to sum it up, study your market and know your customers inside out. Just try it. It’s going to work like magic for you!
