Presenting the most effective marketing techniques every entrepreneur should use that can spread the word about your business overnight!
When you’ve set up your business and everything seems to be in place, the next step for you is marketing.
Taking your product to its potential consumers…
That’s a big challenge for many since not every entrepreneur comes from a marketing background.
Sometimes, even marketing majors may find the real experience of marketing nothing like what they’ve studied in the textbooks.
9 Marketing Techniques Every Entrepreneur Should Use
So, has your marketing plan proved disappointing so far?
Below are the top SIX marketing techniques which you can use to gain MAXIMUM publicity for your business easily.
Stick and read.
1) Start a Referral Program
Referral marketing is a great way to get lots of word-of-mouth publicity.
Most customers feel excited about referral programs since they can earn discounts and free gifts without making much of an effort.
People already talk a lot about random stuff…
And when talking about your business earning them free vouchers and stuff who would lag behind?
Also, a recent survey showed that about 92% of people trust personal recommendations.
So, yeah, think about introducing a referral program!
2) Create a Website or SM Page
If you don’t have a website or social media page for your business, well, let’s face it, you’re doomed.
This is the era of the internet and everything is just one click away.
And if your business is not, then there’s a problem for you.
Work on setting a good, responsive website (or a social media page) for your brand because you can’t really survive without one these days.
3) Tap Into the Power of SEO
This is linked to the previous point…
So, once you have an internet presence you can use the power of SEO to help you rank on Google.
Search Engine Optimization.
So, what happens is, if you own a website, and it’s well-optimized according to Google algorithms, it’ll get ranked in the top pages of Google.
So, anyone who searches for anything related to your business will land up on your website.
That’s great, isn’t it?
4) Hold a Contest
Running a contest can be very effective, particularly if you give cash prizes.
The very sight of dollar bills gets people turned on…
And, don’t worry, the prize need not necessarily be like 1000s of dollars.
As little as 50$ per winner can work pretty well for you!
5) Flyers and Posters Still Work
Yeah, they still do.
But, for this marketing strategy, you’re going to require an expert copywriter.
You can use segmentation and target the areas where you think most of your potential customers are and bombard them with your flyers and posters…
If you want a flooding response, the ads should contain some promise of free coupons, gifts or freebies – otherwise who cares?
6) Try Email Marketing
According to a survey in 2019, about 3.9 billion people around the world used email for communication.
And, the figure is going to grow to 4.3 billion in 2023.
So, with almost half of the world’s population using electronic mail this is definitely a GREAT platform to talk about your business.
But, you’ll need an email marketing expert for your campaign.
Hire someone with proven expertise, because millions of emails get labelled as spam and go straight to the trash every year.
And you surely don’t want the same fate for your emails, right?
7. Online Marketing
Online marketing is the easiest and fastest way to promote your business. There are a lot of websites where you can sell your products and services.
The most popular online platform is eBay, Amazon, Flipkart, and other e-commerce platforms. These sites provide the best marketing techniques for you.
8. Social Media Marketing
If you are a social media person, then you are familiar with the concept of social media marketing. The main goal of social media marketing is to generate awareness about your product or service.
If you are new to social media marketing then you can follow a few tips that will help you to get started with the same.
Social media is the most powerful and effective platform for you to connect with your customers and for them to connect with you.
9. Direct Mail Marketing
Direct mail marketing is one of the most powerful and effective marketing techniques for you to promote your product or service. This is the easiest method to reach out to your potential clients.
If you have an existing client base, then you can use the direct mail to send them your promotional materials.
So, that’s about it.
The above six techniques are easy to use, cheap and still very effective…
You can use one, two, three, or all of the above techniques – that’s very much up to you.
Once the money starts rolling in you can then go for bigger marketing plans…
For now, all the very best!