How to Get More Organic Traffic

How to Get More Organic Traffic

Many site owners want to be more visible to online shoppers than their competitions. For this, they spend a considerable amount of their investment on SEO.

But there is plenty one can do to help rank their site without having to spend too much money.

That is what we are going to look at in our post…how to maximize organic traffic in the most efficient way.

Let’s discover!

Focus on your readers and not SEO

Very often site owners will optimize for SEO to rank as high as possible on search engines.

However, remember who you are creating content for…your readers. Instead, focus on creating something that the readers will find useful, and naturally, your SEO will improve.

To create content that is helpful to readers, start by creating their bios. This helps you to understand them better and figure out their problems.

Utilize long-tail keywords

Many site owners and bloggers will use the most common keywords for a specific subject. However, the downside to this is that such keywords will have a lot of competition as many competitors are also using them.

This makes it harder for readers to find you.

Using long-tail keywords allows you to rank for a specific topic. They have less competition which makes it easier for readers to find your content.

After all, you want to target your content to individuals who are searching for answers to a specific question.

Blog more

One of the best ways to gain organic traffic is to blog on a regular. Users can find more information than they can find on the Home Page or About Us page.

One thing that you should be careful about however is creating spammy content. This will have a negative effect and will cause your site to lose rankings.

Create more quality content

Remember what we said about creating blogs that are useful to readers? This point adds to that. You must create more quality content. However, make sure that you never sacrifice quality.

This will help draw in more organic traffic without having to risk your site’s SEO. The more quality content that you have on your site, the higher your chances of increasing organic content.

Internal linking

The way to guide readers to more useful content on your website? Use internal linking. Note that you can only use internal linking when you have plenty of quality content on your site or blog.

The benefit of this is that it can also increase the time that readers spend on your site which is a great way to tell Google and other search engines that your website offers quality content.

As a result, your rankings improve.

Remember however that you should never use too many internal links on a blog that this will cause it to look like spam.

Use of social media

Social media offers an excellent way for you to drive organic traffic to your site. The most popular is that you can promote your content through your followers on your chosen social media platform such as Facebook, Pinterest, and Instagram.

Note that to maximize the use of social media in promoting your site, you may want to increase the number of followers. You can do this by offering and promoting useful and interesting content.

Final thoughts

Gaining organic content doesn’t have to be difficult or expensive. With a few tips and tricks, you can increase traffic to your site which will translate to more conversions. Just make sure that you uphold quality in everything that you do.

What You Should Know About Inclusive Marketing

What You Should Know About Inclusive Marketing

Have you ever seen an advertisement and felt like it was meant for someone else and not for you. You must have felt alienated like you were unimportant. Sadly, societal bias and stereotypes based on race, ethnicity, and religion are all too common and this reflects in the marketing.

For instance, males are shown more in adverts than women are. On the other end of the spectrum, women appear more in revealing adverts than men. Very often brands fail to include all members of the society yet expect everyone to purchase their products or services the same.

How to make the best use of inclusive marketing

Inclusive marketing is more than just including faces of minorities in adverts or changing the colors of your products. This is not all that is needed to get people to purchase products.

So where do you begin?

Culture! That’s where. Dedicate your resources and research on understanding the political, social, and economic views of your target market.

Understand their challenges. This will mean immersing yourself in their world and putting yourself into their shoes.

This in turn will equip you with the information necessary to create adverts that appeal to customers and that will offend them.

Get the right team

And the right team represents the different cultures and ethnicities in the greater society. Look at it this way, can a man sell beauty products? Sure he can! But would it be better if there was a woman on the team?

Similarly, can women sell shaving products? Of course! But would it be better if there was a man in the team who shaves on a regular?

This same concept should be considered with different ethnicities. A Mexican knows more about his people and understands their perceptions more than a black man. Similarly, a black man knows more about the black community and its challenges more than a white man.

You get it!

Understanding the role of women

Women for instance make up the female economy. Last year alone, women spent over 24 trillion dollars. What’s more, it is expected that as more and more women enter the workforce, this number will continue to grow.

Savvy marketers are aware of this and are now representing women more in their marketing campaigns. This can be an excellent way to ensure your marketing budget goes even further. Many businesses are now realizing the potential and are changing their marketing tactics to appeal to more women.

Inclusive marketing and its effects on consumer behavior

Consumers are much more likely to buy products from brands that make them feel recognized and appreciated as a valuable part of the community.

For instance, black consumers are more likely to buy products from a brand that shows black people in their adverts.

With inclusive marketing, your campaigns can have more impact and persuade more people to choose your products.

A great example of inclusive marketing is Rhianna’s Fenty Beauty. It markets to different races and ethnicities in over 137 countries. One of her adverts even showed a Muslim girl with a hijab.

Ultimately inclusion is for all

When it is all said and done, inclusion is not about creating ads that target a certain ethnicity or group of people. It is about creating a successful campaign that takes into consideration the feelings, emotions, and views of everyone in society. The goal is to make everyone feel appreciated without alienating some.

Inclusion marketing is an ongoing process of evaluating and re-evaluating societal concepts.

Final word

Inclusive marketing goes beyond selling products. It can be a powerful tool to help fight biases in society. It makes everyone feel part of the same community which ultimately also brings people together.

How to Draft a Marketing Message That Converts

How to Draft a Marketing Message That Converts

Regardless of your marketing campaign whether it is running Facebook ads or creating a message for your homepage, the message needs to resonate with people and do so in a powerful way. Only then can you gain an edge in compelling people to purchase your products.

However, this is often something that is more said than done to many businesses. They fail to create powerful and impactful messages and instead create messages that are too generic which then fails to grab attention. Eventually, the business will fail to match up to its competitors and eventually go under.

So how do you ensure that this doesn’t happen to your business?

Understand your audience

The first thing is to understand who you are marketing to? What are their problems, wants, and needs?

You will need to identify a niche and marketing persona. Only then can you create the ideal message in your marketing campaigns.

You will also need to identify, call, and survey your target audience to find out what they are searching for in the market.

As you interview members of your audience, you will begin to notice patterns and can then use this information in creating highly tailored marketing messages.

Be consistent

You can do this by following the same messaging framework that your business uses. The more customers can identify a certain type of message with your brand the more they are likely to trust you.

Customers like consistently and it is this consistency that creates a feeling of reliability and subsequently trusts.

For instance, you can use a tagline, and value prop on all your brand messaging. You can then craft your copy around the same value pillars for your brand.

Craft messages to people

This is one of the most downplayed and lightly taken strategies when crafting marketing messages. You need to talk as if you are speaking to people and not about people. For instance, in the massage use second-person voice. This means using “you” and avoiding using “them”

Also, avoid using complicated words and jargon as this can leave people confused and feeling as though the advertisement wasn’t meant for them.

What we are saying here is to talk to people like humans.

Keep things short, simple and direct

With marketing, the goal is to always first and foremost grab attention. Don’t overplay it by using long and complicated text messages and lengthy paragraphs.

Instead, use short and simple text as this has been proven to be more effective at not only grabbing attention and sending leads through the sales funnel.

As you create copy, read through again and make it shorter and tighter while ensuring it is clear and concise.

Make use of emotion

The best way to make ensure that your marketing copy resonates with customers is by making use of their emotions. Arouse their need to use your product and they are much more likely to convert.

To do this figure out people’s needs fears, and wants and create copy around them.

When marketing, talk more about the benefits of your products rather than their features. Customers don’t care about the technicalities that go into creating the product. Instead, they care about whether the product is going to help them or their loved ones.

Final Thoughts

Making a marketing message that converts is not as difficult as it may appear. With a few tips and tricks that appeal to the customer psyche, you can increase sales. Just make sure to follow up on your marketing campaigns and make tweaks where necessary. This ensures your message resonates well with your target audience.

How Important Is Data In Marketing

How Important Is Data In Marketing

Back in the mid-50s and in the 60s, marketing mainly focused on grabbing the attention of the masses. In modern times, however, things have changed. With the internet and advancement in digital technology, marketers now focus their efforts on a target niche.

At the center of any marketing strategy is the data. Now, businesses don’t have an excuse for not providing what customers are searching for. This is because technology allows access to a wide variety of information about customer behavior, shopping patterns, browsing patterns, and interests.

With this data, a business can develop a marketing campaign that caters to the needs of the customers.

Here are more reasons why data is so crucial to any successful marketing campaign.

  • Providing useful information

Customers are always searching for information about their next purchase. They don’t want to waste their hard-earned money on poor-quality products or services.

They want to understand the product before committing their money. Ultimately, it provides an opportunity for businesses to grab customer attention but also gain their trust. This is through offering quality information that adds value to their lives.

Information should help them make the best purchasing decisions. Through data, marketers can find out what customers are most interested in. They are also able to learn the pain points and the difficulties that customers are going through.

With this information, marketers can provide reliable content and offer solutions to problems. This content will go a long way to sending customers through the sales funnel.

  • Personalizing campaigns

Remember what we said about marketing being more niche and target-focused? This is all thanks to the data that allows businesses to identify similar characteristics of individuals in the market and similar interests.

It is how businesses can identify a niche and cater to the niche.

Through data, marketers will know what the target audience needs and is looking for and will therefore tailor marketing campaigns and products towards the fulfillment of that niche.

  • More customer engagement

Since the business can create more personalized marketing campaigns, it can enjoy greater engagement with customers. They see and find the content is relevant to their needs and helps them solve their problems and issues.

Because of this, customers can trust the brand. This in turn results in more purchases and a more loyal clientele.

  • Speaking of loyal customers…

They serve as the benchmark for any successful marketing strategy. By implementing retention strategies aimed at nurturing your already loyal customers you can gather information on buying patterns, interests, and behavior.

You can find out what makes them loyal to your brand and then use this data to generate new leads and gain more loyal customers.

If you were to spend your resources generating more leads, you may gain more customers but you could also end up losing the old loyal customers as they feel neglected.

Thus sending your loyal customers a token of appreciation such as a gift certificate or an appreciation email may be all it takes to solidify your brand in their minds.

  • Utilize customer feedback 

If there is one thing about any data-driven marketing strategy is that it takes time. You will need to set the campaign in motion to collect data. You will then need to analyze and evaluate that data taking an even longer time.

But what if there was a faster way to find out exactly what customers wanted? It’s called customer feedback. By creating surveys that are accurate and precise, you can find out exactly what customers are looking for.

Granted customers may not be willing to spend their time filling a form, however, you can always entice them with coupons or gift cards.

Final word

Data is the most important component for any successful marketing strategy. Without it, it would be difficult to identify a target niche and to cater to the needs of the market. This ultimately means that you will lose customers. Data helps you not only cater to the needs of the target market but develop a loyal following.