Here are seven ways to promote your business online that won’t cost you a dime: with the on slot of multimedia marketing, selecting the right venue for your business doesn’t need to be expensive.
1.three big local listing services
If your budget allows register with Google, Bing, and Yahoo.
2. Embrace social media
Social media has now become a necessary time investment for every business to make. You can tie in ads and offers on your Facebook page and have a direct channel with your customers on Twitter. Networking on LinkedIn—both at the personal and company level—can be another way to help your startup.
3. Start a blog
A blog not only helps your company get its name out through followers, but is a way to connect with your consumers more directly. But remember that one of the major keys of blogging is to keep your stream updated as frequently as you can. A dormant, abandoned blog is worth nothing.
4. Put up multimedia on YouTube and Flickr
YouTube provides a free way to distribute creative promotional videos, but in order to succeed you must put up content that people want to view and are relevant to your business—a simple ad will not work.
5. SEO your company website
Search engine optimization cannot be underestimated in the world of constant Googling. Pick up a book or head over to an online how-to-guide on SEO and make sure your site is primed for performance on search engines. Better yet, hire an SEO expert even if it is only a few months.
6. Join a relevant online community and contribute
Every niche has communities online that you can get involved in. But just signing up for a forum and posting every once in a while about your business isn’t beneficial for anyone, and will likely just annoy people. Actively contribute and build a rapport with the community, while keeping your business out of it. Passively promote your business by putting a link in your signature or mentioning it only when the context is appropriate.
7. Join a networking community and contribute
There plenty of communities that meet once a week. Find one that is relevant to what you are doing and contribute actively, ge to know people and become an expert in your industry by giving some free advice and tips that people can see a benefit from right away.