There are many reasons to have professional headshots however, it’s important to remember that getting your headshot made isn’t a one-and-done sort of thing. Just as we change and evolve, our headshots need to correspond. A general rule is to have your headshots updated every 1-2 years. Your image makes a significant first impression, and you have only one chance to make a first impression.
Here are 7 reasons to update your headshots regularly.
1. Your appearance has changed: Your picture is often the first thing potential clients and colleagues will see of you. It’s your first impression and your first opportunity to build trust, so it’s very important that you don’t misrepresent yourself. You want people to recognize you when they meet you in person, and if your actual appearance doesn’t match the image you’re casting, others could feel they’ve been mislead. Avoid having an outdated photo by regularly updating your headshot.
2. Your energy has changed: While hair, makeup, and styling have huge effects on your image in your headshot, your emotional element is noticeable as well. Have you grown in your business or grown personally? These changes come across in your photos and by having your headshots taken in accordance with your energetic growth.
3. Your business or brand has evolved: Has your message changed over the years? Does your business offer new or different services? Has your clientele or audience expanded? Just as our appearance changes, so does our work and it’s important that the image you are using to represent your business and brand lines up with the current version of your business and brand.
4. You are not proud of your image / It is not memorable: Are you proud to display your photo on your social media profiles. Do you feel like it stands out from other headshots in your profession and community? If you answered “no”, it might be time to have a new one made. Exude confidence and pride in your photo and in real-life.
5. Your image is technologically or stylistically outdated: As photography trends and technology advance, it’s important to stay current with the latest standards. Cameras, lighting, and image quality get better and better every year, so if you’re showcasing an image that is of noticeably lower quality, your clients will be able to tell, and it could reflect poorly on your business.
6. Your headshot is not consistent with your colleagues’: Is your headshot shown alongside those of your colleagues? Project consistency, organization, and attention to detail by ensuring that the headshots of your business’ employees are similar and of the same style.
7. Your professional presence should stay active: Be engaged on social media, your website, etc. By changing your image every so often, you show that you are both active and reachable.